Movement & Method · by Dionne and Regina
You do not need another class full of information you never use. You need the right strategy, real guidance, and a clear path to help you stop overthinking and start building.
Live sessions · Application required · Founding rates for the first cohort
Why we built this
Dionne and Regina created these experiences for creators and entrepreneurs who are ready to use AI and e-commerce in a practical way — to strengthen their offer, understand their customers, create better content, simplify their systems, and move their business forward with intention.
You do not have to know everything before you begin. You just have to be willing to learn, implement, and move.
Who you're learning from
The Method
Structure, standards, and the strategy behind the sale. Dionne teaches how customers actually think, how a strong offer gets positioned, and how to build something that holds up under pressure — no fluff, no shortcuts, no copying what everyone else is doing.
The Movement
Execution, AI, and momentum. Regina teaches the build — using AI to research, create, organize, and move faster, then turning that into content, systems, and a store that actually ships. She has done it live, in public, from zero.
Two programs
The Sprint gets you clear and prepared. The Masterclass builds the operator and the operating system. They are not the same class at two prices.
Program One
Get Clear. Build Fast. Leave With a Plan.
A focused, hands-on experience for entrepreneurs who are ready to stop collecting information and start putting the pieces together. Dionne and Regina will show you how to use AI, consumer psychology, marketing, content, automation, and e-commerce strategy to make smarter business decisions and build with more confidence.
The promise From scattered ideas to one structured store foundation.
You leave with one niche, one lead product direction, up to two backups, and clear validation questions.
Evidence reviewed, buyer defined, a proceed / revise / reject decision, offer statement, and pricing direction.
Store-message map, ten content angles, three usable scripts, and a seven-day launch-content calendar.
Store map, trust checklist, build sequence, launch checklist, and a thirty-day action calendar.
Program Two
Build the Business Behind the Brand.
For entrepreneurs ready to go deeper than surface-level tips. This is where Dionne and Regina break down the strategy behind the sale — how customers think, how strong offers are positioned, how AI can support your operation, and how your content, marketing, systems, and customer experience work together.
The promise Build the business operating system, not just the idea.
Each week has an A teaching session and a B build session.
Owner mindset, standards, and expectations — then accounts, tools, access, and a protected build schedule.
Why humans buy. Research and build an evidence-backed buyer profile and language bank.
Niche, product evidence, and offer architecture — then pressure-test it against real objections.
Conversion flow, trust stack, and tracking. Store build, pixel and events, mobile and checkout QA.
Meta structure, metrics, creative strategy, and testing rules. Campaign structure and creative brief review.
Your AI agent stack — source-of-truth workflow, safety rules, and human approval gates.
What actually selling looks like, then the launch and a ninety-day operating plan.
Your next level will require a different level of strategy.
Side by side
| The Sprint | The Masterclass | |
|---|---|---|
| Primary job | Stop being scattered. Choose a lane, validate it, form an offer, map the store, prepare to launch. | Become an operator who can build, track, market, automate, sell, and improve the business. |
| Who it's for | Beginner or scattered intermediate. You can start without a store. | Committed builder with a validated direction — or able to validate immediately. |
| Delivery | Four core live sessions. One major decision or build each week. | Week 0 plus six weeks. A teaching session and a build session every week. |
| What you leave with | A clear one-niche foundation and an exact build-and-launch plan. | A functioning system: buyer, offer, store, tracking, campaign plan, AI workflow, content system, launch plan. |
| Store | Store map and build checklist. A live store is a bonus if you do the work — not the promise. | Store built, trust pages present, tracking tested, QA complete before traffic is approved. |
| Ads | Launch-content basics and traffic readiness. Not a full Meta build. | Campaign structure, creative brief, tracking readiness, review gate, controlled testing plan. |
| AI | Practical prompts that support the work. | Source-of-truth workflow, agent and loop design, safety rules, content system, approval gates. |
| Time | Two live sessions a week for 4 weeks, plus a few hours of build time. | Two live sessions a week for 6 weeks, plus a few hours of build time. |
| Founding rate | $900 paid in full | $3,500 |
| Apply | Apply |
The Sprint may introduce a concept. The Masterclass installs it, tests it, and teaches you to operate it.
Straight talk
Questions
No. The Sprint is built for beginners and for scattered intermediates who have tried a few things that didn't stick. The Masterclass expects a committed builder with a validated direction, or someone able to complete validation immediately.
Two live sessions a week, plus a few hours of build time between sessions. The Sprint runs 4 weeks. The Masterclass runs 6 weeks plus a Week 0 setup week. If you cannot protect that time, apply for the next cohort instead.
We review it and email you next steps. These are application-based on purpose — we are building a room of people who will actually do the work, not filling seats.
Ask us. There is a field on the application for exactly this — select the payment option and tell us what you need, and we will respond directly.
In the Sprint, you leave with a store map, a trust checklist, a build sequence, and a thirty-day plan. A live store is a bonus if you complete the work — we will not pretend otherwise. In the Masterclass, the store is built, QA'd, and tracking-tested before traffic is approved.
You move to the replay and submit your work to the community. Live class does not restart for one person — that is what protects the room for everyone who showed up.
Yes, and many people should. The Sprint is not a cheaper version of the Masterclass — it is the foundation the Masterclass builds on.
Complete the application for the program you want. You'll get next steps by email.